Defying all odds. Charlotte, NC-based R&B sensation (by way of upstate NY) DeDe Sha'Ron® aka The Throwback Kween® — 90s R&B soul vibes, known for effortless vocal dexterity, catchy hooks, authentic lyrics, and punchlines that resonate so deeply listeners have them on repeat at 2 a.m. for comfort.

On stage? The Throwback Kween® is an experience. Captivating audiences with their favorite throwback hits, giving them a moment to remember with the music they still love.

Paying homage to the golden era of R&B with a unique and uplifting blend of classic and modern beats, DeDe Sha'Ron® brings new energy to the genre with today's production, heavily influenced by the fans who gave her the nickname The Throwback Kween®.

Beyond the music, she stewards SEE ME NOW? — a movement bringing comfort and empowerment to broken women, those who want to be seen and chosen without begging, and who look for comfort and healing in music. It's a space for anyone who has ever felt they weren't enough.

Through her music and movement, DeDe Sha'Ron® motivates listeners worldwide to pursue their dreams and rise to their best — because they are always more than enough to be loved right the first time.

She doesn't own her listeners; she's a part of them. Her lyrics aren't just stories — they're her healing process, giving listeners permission and affirmation to always love themselves first. You are like a pink diamond formed under pressure — never broken, just being shaped for something rare, waiting to be seen and heard. Ready to be loved. And she's just here to help put the SOUL back into R&B. ~ FEEL THE EXPERIENCE! ~