Defying all odds. Charlotte, NC based R&B sensation (by way of upstate NY) DeDe Sha'Ron® aka The Throwback Kween® – 90s R&B Soul vibes, known for effortless vocal dexterity, catchy hooks, authentic lyrics, and punchlines that resonate so deep listeners have them on repeat at 2am for comfort. On stage? The Throwback Kween® is an experience. Captivating audiences with their favorite throwback hits, giving them a moment to remember with the music they still love.

Paying homage to the golden era of R&B with a unique and uplifting blend of classic and modern beats, DeDe Sha'Ron® brings new energy to the genre with today's production, heavily influenced by the fans who gave her the nickname The Throwback Kween®.

Beyond the music, she stewards SEE ME NOW? — a movement bringing comfort and empowerment to broken women, those who want to be seen and chosen without begging, and who look for comfort and healing in music. It's a space for anyone who has ever felt they weren't enough.

Through her music and movement, DeDe Sha'Ron® motivates listeners worldwide to pursue their dreams and rise to their best — because they are always more than enough to be loved right the first time.

She doesn't own her listeners; she's a part of them. Her lyrics aren't just stories — they're her healing process, giving listeners permission and affirmation to always love themselves first. You are like a pink diamond formed under pressure — never broken, just being shaped for something rare, waiting to be seen and heard. Ready to be loved. And she's just here to help put the SOUL back into R&B.                                                     ~ FEEL THE EXPERIENCE! ~